Seminars - How Halfords Transformed the Business Using the Voice of the Customer
Bazaarvoice helped Halfords drive increased conversion and higher average order value on their site: RATINGS & REVIEWS: • 82% higher conversion •180% more pages per session ASK & ANSWER: • 58% higher conversion • 172% more pages per session Since seeing these results, Halfords has taken the voice of the customer multichannel, with reviews being featured in catalogues, in weekly mailers, and in-store. Halfords now plans to leverage top contributors with an early-preview program (test products before release), initiatives to help customers describe their favourite bicycle journeys (on-site story sharing), in-store kiosks for product information, and more. Overall, Halfords wants to become one of the most customer-centric retailers in the UK by placing customer opinions at the heart of their decision making and strategy. They have seen true business transformation by leveraging the voice of the customer |
This is a trade event, strictly no under 18's allowed. This includes babies, toddlers and children.
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